AIDA Color Content KIS


The following page describes some of the ideas professionals use when creating
a web page. Try to follow these 'rules', but more importantly have fun.


You only have 8 - 10 seconds to grab attention.
Give the visitor to your page a reason to stay!
Always assume that the visitor to your page has a very slow modem.
Click Here to see a site that updates almost every day. (
By including up-to-date information that is updated frequently
you will give the visitor a reason to return to your web page.
Click Here to see a web page that gives you reasons to return. (
Desire and Action
Give the visitor something to do. Then guide them where you want them to go.
Click Here to see a site that gives it visitor something to look forward to daily -- daily games! (

Color Influences Viewers

Red is the most powerful, attractive color.
It grabs attention and causes the visitor to want to take action.
However, its overuse can turn people off.
Click Here to see a site that uses the color red. (
Blue is associated with honesty and integrity.
That is why it is recommended to wear blue to an interview.
Blue tends to work the same way in web pages.
Blue is also a relaxing color and will make a visitor feel at ease.
Click Here to see a site that uses blue in its site. (
Green usually represents wealth or money.
Yellow is an action color.
However, you should use it sparingly.
Yellow is hard to read and can be thought of as cheap and not of high quality.
Brown is used often in professionally created web pages.
Brown is seen as practical and earthy.
True brown is rarely used, but shades of lighter brown are used often.
Click Here to see a site that uses earth tones in its site. (
Pastels such as light blue ,light green and others are calm relaxing colors
that may help keep visitors at your site.
Make sure that the colors match the mood of your page.
Click Here to see a web page that uses pastels. (


Scanning - Vertical Left Side
People will normally read a web page vertically, which is opposite of how they read
advertisements and other graphic media, which is at an angle from left to right.
They will usually look at the left side of the page first, then the right, then lastly the middle.
Click Here to see a site that puts the main content on the left side of the screen.
It also uses blue and a logo that remains the same throughout. (
If there are multiple pages to your website, make sure the heading text and logo
are the same on each page. Make the heading attractive, but not cluttered.
Click Here to see a site that keeps the heading the same throughout,
but doesn't utilize the left hand scan bar. (


Click Here to see a very busy web page made for kids. (
See how long it takes you to play a sound of a Western Meadowlark.
Click Here ( and Click Here ( to see a two competing TV Stations web sites.

Essential Content

Always include:
(1) A Home Page;
(2) A Navigation System (Not more than 8 links on a page)
(3) ALT Tags for All Images (ADA Compliance)
(4) Logo (Name and/or Pic)
(5) HTML Titles for Each Page in the title tag
(6) META Tags - keywords and description
(7) Reference to Creator & Creation Date if 18 or older
(8) Consistency in Design
Click Here or Click Here to learn more about designing web pages.

This page was designed by Mrs. Milton for her Multimedia class
Great Falls High School, Great Falls, Montana
Last updated on November 25, 2019.